Digital Advertising Across Search, Social, Video, and Local Channels

Digital advertising can place your business in front of people who are actively searching, researching a decision, comparing providers, watching relevant content, or participating in communities connected with their interests.

The opportunity is not limited to one advertising platform.

Easy Website Online plans, builds, manages, and improves advertising campaigns across search engines, social media, video platforms, local networks, and other digital channels.

We help determine where the business should advertise, what the campaign should communicate, where visitors should land, and how meaningful results will be measured.

$50 per channel plus 10% of spend

Choose the Channel Around the Customer

A business does not need to advertise everywhere.

Different channels reach people at different stages:

Search advertising reaches people expressing an immediate need.
Local service advertising connects nearby customers with eligible providers.
Social advertising introduces the business to selected audiences.
Video advertising demonstrates services, products, and expertise.
Community advertising reaches people within relevant interests or locations.
Retargeting reconnects with people who previously visited or interacted.
Programmatic and connected-TV advertising expand reach across websites, applications, and streaming content.

We evaluate the audience, location, service value, competition, creative requirements, and realistic budget before recommending a channel.

Google Search Ads

Google Ads—originally known as Google AdWords—allows a business to appear near Google search results when someone searches for a relevant service, product, or solution.

Search advertising is particularly valuable when customers already understand what they need and are actively looking for a provider.

Campaign development may include:

Keyword research
Search-intent analysis
Campaign and ad-group structure
Geographic targeting
Negative keywords
Ad writing
Call assets
Location assets
Sitelinks and other ad assets
Landing-page development
Conversion tracking
Bid and budget management
Search-term review
Ongoing optimization

A good search campaign is not simply a long list of keywords. Closely related searches should be organized around relevant advertisements and landing pages.

Someone searching for emergency roof tarping should not be sent to a general roofing homepage. Someone searching for a specific mortgage program should arrive on a page that directly addresses that option.

The closer the advertisement and landing page match the searcher’s need, the stronger the opportunity to produce a qualified response.

Google Local Services Ads

Google Local Services Ads are designed for eligible local-service industries and traditionally operate around a pay-per-lead model.

Depending on the industry and location, these campaigns may require business verification, licensing information, insurance documentation, background screening, or other eligibility steps.

Local Services campaigns can help customers:

Find nearby providers
Review business information
Read customer reviews
Call or submit an inquiry
Compare eligible professionals

Google began transitioning Local Services Ads into a specialized Performance Max campaign structure optimized for pay-per-lead goals in August 2026. We account for the current Google Ads setup and eligibility requirements instead of relying on instructions for the older Local Services interface.

Management may include:

Eligibility review
Business and license information
Service selection
Service-area configuration
Budget management
Lead monitoring
Lead-quality review
Dispute assistance when available
Review-strategy coordination
Performance evaluation

Local Services Ads are not available to every business category, and Google controls screening, approval, placement, and lead-dispute decisions.

Microsoft Advertising and Bing Ads

Microsoft Advertising—formerly known as Bing Ads—provides search advertising across Microsoft Bing and participating search partners.

This channel can reach customers who may not be reached through Google alone, including people searching through Microsoft products, partner search engines, and desktop environments where Bing is commonly used.

Microsoft advertising may include:

Search campaigns
Keyword targeting
Geographic targeting
Audience targeting
Shopping campaigns
Display and native placements
Video advertising
Retargeting
Campaign imports from Google Ads

Importing a Google campaign can provide a starting point, but Microsoft campaigns still need to be reviewed and optimized for their own search terms, audience, placements, and performance.

Facebook and Instagram Advertising

Meta Ads Manager provides advertising across Facebook and Instagram.

These platforms are often useful when the business needs to reach people based on location, demographics, interests, previous website activity, or engagement with the company’s content.

Campaign objectives may include:

Lead generation
Phone calls
Website traffic
Appointment requests
Messages
Product sales
Event promotion
Recruiting
Brand awareness
Retargeting

Meta advertising supports photographs, graphics, carousels, Stories, Reels, and video. The strongest format depends on the subject and the material available.

A local-service campaign may show completed work to homeowners within a defined area. A restaurant may promote an event or seasonal menu. A professional office may use an educational video to introduce a service before asking for an appointment.

Facebook and Instagram advertisements should be created around the platform experience instead of using a search advertisement inside a social-media layout.

LinkedIn Advertising

LinkedIn advertising is designed around professional audiences and is particularly relevant to business-to-business companies.

Depending on the campaign, audiences can be developed around professional characteristics such as industry, role, company type, experience, or location.

LinkedIn may be appropriate for:

Commercial services
Professional consulting
IT and technology
Employee benefits
Financial and accounting services
Manufacturing
Commercial construction
Recruiting
Training
Business events
High-value B2B lead generation

Campaigns may use sponsored content, lead-generation forms, video, document content, conversation formats, or other available placements.

LinkedIn advertising can be more expensive than broader social advertising. It makes the most sense when the value of reaching a specific professional audience justifies the cost.

X and Twitter Advertising

X, still commonly called Twitter, offers advertising around public conversations, interests, current events, professional topics, and timely information.

The channel may be appropriate for:

Media organizations
Events
Technology companies
Public affairs
Professional commentary
Industry publications
Entertainment
Community announcements
Time-sensitive campaigns

X is not an automatic recommendation for every local business. We evaluate whether the intended audience is active there and whether the business has content suited to the platform’s immediate, conversational environment.

Reddit Advertising

Reddit is organized around thousands of topic-focused communities where people discuss products, services, problems, interests, and purchasing decisions.

Reddit Ads can use community, interest, keyword, demographic, location, and other targeting options to reach people connected with a relevant subject.

Reddit may be useful for:

Technology
Software
Financial products
Specialized hobbies
Consumer products
Education
Travel
Automotive subjects
Home improvement
Professional communities
Niche services

Reddit users tend to recognize generic advertising quickly. Campaigns should acknowledge the context of the community, communicate clearly, and avoid pretending to be an ordinary user recommendation.

The platform can be valuable when the business serves a well-defined audience that gathers around specific interests or questions.

YouTube Advertising

YouTube advertising is managed through Google Ads and can reach viewers across YouTube and participating video partners.

Video can be especially effective when customers need to see, understand, or trust something before taking action.

YouTube campaigns may support:

Brand awareness
Service demonstrations
Customer education
Product explanations
Testimonials
Before-and-after examples
Recruiting
Retargeting
Local market awareness
Longer buying decisions

Available formats and placements can support short messages, longer explanations, in-feed discovery, vertical video, and campaigns focused on reach, views, engagement, leads, or sales.

Successful YouTube advertising requires more than repurposing a television commercial. The opening needs to establish relevance quickly, and the video must still communicate effectively on a phone.

TikTok Advertising

TikTok is a video-first platform built around fast, engaging, vertically formatted content.

TikTok advertising may work well for:

Consumer products
Restaurants
Events
Beauty and personal care
Travel
Entertainment
Recruiting
Younger audiences
Businesses with demonstrations or visual transformations

Effective TikTok creative usually feels native to the platform. Highly polished corporate footage may perform less naturally than direct, useful, entertaining, or behind-the-scenes content.

A TikTok campaign requires a realistic plan for producing and testing video. It should not be selected solely because the platform is popular.

Pinterest Advertising

Pinterest functions as a visual discovery and planning platform. People use it to collect ideas, compare options, plan projects, and shop.

Pinterest advertising may be useful for:

Home improvement
Interior design
Weddings
Travel
Food
Fashion
Beauty
Crafts
Landscaping
Real estate
Consumer products

Pinterest campaigns can use images, video, shopping content, keyword targeting, audience targeting, and other formats to reach people while they are researching or planning.

This channel is strongest when the business has useful visual material and serves customers with a longer inspiration or planning process.

Nextdoor Advertising

Nextdoor focuses on local neighborhoods and community recommendations.

It may be appropriate for:

Home services
Contractors
Pest control
Lawn care
Roofing
Local restaurants
Insurance
Real estate
Community events
Other neighborhood-based businesses

Nextdoor advertising can provide geographically focused exposure to nearby residents. Campaigns should feel locally relevant and clearly identify why the business is useful to that community.

Yelp and Other Local Publisher Advertising

Yelp and industry-specific directories may offer advertising, enhanced profiles, sponsored placement, or lead-generation products.

These channels can be considered when:

Customers regularly use the platform for that industry
The business has a strong profile and reviews
Lead quality can be measured
The cost can be compared with other channels
The company has a reliable follow-up process

Directory advertising should be evaluated individually. A platform that performs well for restaurants may not be the right choice for a commercial contractor or professional consultant.

Display Advertising and Retargeting

Display advertisements can appear across participating websites and applications using image, text, responsive, or rich-media formats.

Retargeting allows a business to reconnect with people who previously visited the website, viewed a service, watched a video, or interacted with the brand.

These campaigns may support:

Brand recognition
Longer buying cycles
Event reminders
Product consideration
Returning website visitors
Cross-selling
Abandoned inquiries or purchases

Retargeting works best when the audience is large enough, the privacy and consent configuration is appropriate, and advertisements are limited to a reasonable frequency.

Following someone around the internet with the same advertisement is not a good customer experience.

Programmatic and Connected-TV Advertising

Programmatic systems automate the purchase and placement of advertising across digital publishers, applications, audio platforms, and streaming services.

Connected-TV advertising can place video campaigns within streaming television content on supported platforms and devices.

These channels may be useful for:

Regional brand awareness
Larger geographic markets
Consumer campaigns
Events
Automotive advertising
Real estate developments
Healthcare systems
Political or public-information campaigns
Businesses with sufficient audience size and creative resources

Programmatic advertising requires careful attention to audience quality, placement transparency, brand safety, frequency, measurement, and minimum budget requirements.

It is generally a more advanced option—not the first recommendation for every small business.

Industry Publications, Sponsorships, and Email Advertising

Sometimes the right audience is concentrated within a trade publication, professional association, newsletter, podcast, local media outlet, or industry website.

Advertising opportunities may include:

Sponsored newsletters
Display placements
Podcast sponsorships
Paid directory positions
Event sponsorships
Sponsored articles
Email placements
Association publications

These channels can be effective when the publisher has a clearly defined audience that matches the business. Audience quality matters more than the publication’s total reported reach.

Landing Pages Built for the Campaign

An advertisement should not automatically send every visitor to the homepage.

We create or improve landing pages around:

The advertised service
The intended audience
The geographic area
The offer
The customer’s likely questions
The desired action

A campaign landing page may include a focused explanation, supporting evidence, customer reviews, relevant images, frequently asked questions, and a clear form or call option.

The advertisement earns the visit. The landing page must help turn that visit into a meaningful response.

Conversion Tracking and Analytics

Advertising cannot be managed responsibly without measurement.

Depending on the campaign, we may configure tracking for:

Form submissions
Phone calls
Appointment requests
Online purchases
Quote requests
Downloads
Email clicks
Direction requests
Qualified leads
Other important actions

We use available platform data alongside Google Analytics, customer-management systems, call tracking, and actual business results.

Clicks and impressions are useful, but they are not the final objective. We want to understand which campaigns produce qualified opportunities and which ones consume budget without contributing to the business.

Ongoing Campaign Management

Advertising management may include:

Defining the business goal
Selecting the appropriate channel
Researching the audience or search terms
Developing advertisements and creative
Building the landing page
Configuring conversion tracking
Establishing the budget
Launching the campaign
Reviewing searches, placements, audiences, and leads
Adjusting bids, targeting, creative, and landing pages
Reporting what happened and what should change next

Campaigns need time and sufficient data to evaluate. Constantly rebuilding them before meaningful information develops can prevent the platforms from learning and make results harder to interpret.

Advertising Costs and Management Fees

The advertising budget is paid to the platform and is separate from campaign setup, creative production, landing-page development, and ongoing management fees.

The appropriate budget depends on:

The platform
Competition
Geographic area
Cost per click or lead
Audience size
Service value
Campaign duration
Creative requirements
Expected conversion rate

We provide realistic recommendations based on the market and objective. We do not guarantee a particular number of leads, sales, or rankings.

Advertising Support for Professional Partners

Easy Website Online can provide advertising production for agencies, social media companies, IT providers, consultants, and other professional partners.

Partner services may include:

Channel research
Campaign setup
Keyword research
Ad writing
Graphic and video creative
Landing-page development
Conversion tracking
Google Ads management
Microsoft Advertising
Meta advertising
LinkedIn campaigns
Reddit Ads
YouTube campaigns
Local and community advertising
White-label reporting

We can work directly with the client or remain behind the scenes as part of your production team.

Put the Advertising Budget Where It Has a Purpose

The best advertising channel is not necessarily the largest or newest platform. It is the channel that can reach the right audience, support the customer’s decision, and produce results the business can measure.

Easy Website Online can help select the appropriate channels, build the campaign infrastructure, create the advertising, and improve performance over time.

Let’s determine where your business should advertise.